With a strong affiliation with Birmingham City FC the colours and inspiration of the logo were always going to follow this style
BFE specialise in funding trading businesses and investment property lending. Their experience in the care market sees them working with repeat clients regularly, thanks to their professional and insightful approach to raising finance.
The Business Finance Expert needed a fresh brand identity that reflected their deep industry expertise and passion for Birmingham City FC. They required a cohesive branding package—logo, stationery, social templates—and a modern, responsive website that would enhance trust, attract new clients, and clearly communicate their expertise in business financing.
The Business Finance Expert needed a fresh brand identity that reflected their deep industry expertise and passion for Birmingham City FC. They required a cohesive branding package—logo, stationery, social templates—and a modern, responsive website that would enhance trust, attract new clients, and clearly communicate their expertise in business financing.
We developed a crisp, professional logo incorporating elements of financial graphs and subtle nods to their Birmingham City FC affiliation. The palette and typography were chosen to appeal to both corporate clients and SME business owners, boosting credibility.
We developed a crisp, professional logo incorporating elements of financial graphs and subtle nods to their Birmingham City FC affiliation. The palette and typography were chosen to appeal to both corporate clients and SME business owners, boosting credibility.
We created a visually engaging, fully responsive website tailored for both desktop and mobile users. Built on WordPress for ease of client management, it features clear navigation, lead-focused calls-to-action (e.g., “Book a Consultation”), and integrated social links.
Every page was optimised for key terms like website design, branding, and graphic design, ensuring they resonate in search queries and boost SEO. Case studies, service overviews, and blog content were structured to highlight their domain knowledge and attract local leads in Birmingham and the West Midlands.
Professional, club-inspired identity appealing to financial and SME markets
Business cards, letterheads, social media templates
Responsive layout, client-friendly CMS, mobile-optimised
Content optimised for website design, branding, graphic design
Comprehensive handover & ongoing design assistance
At Fusion Creative, we believe that branding, graphic design, and website design must harmonise to deliver maximum impact. In this project, those three pillars united to create:
Nothing was too much trouble for Trevor and his team at Fusion Creative. They’ve supported me with hosting, brand design and I can’t wait to see the result of our new website. 5* from me all day long!
Stuart Pawelczyk – Alvechurch, Birmingham
