With a strong affiliation with Birmingham City FC, the colours and inspiration of the logo would always follow this style.
BFE specialises in funding trading businesses as well as lending for investment properties. Their experience in the care market allows them to work with repeat clients on a regular basis, thanks to their professional and insightful approach to fundraising.
The Business Finance Expert needed a new brand identity that reflected their extensive industry knowledge and enthusiasm for Birmingham City FC. They needed a cohesive branding package (logo, stationery, and social templates) as well as a modern, responsive website that would build trust, attract new clients, and clearly communicate their business financing expertise.
The Business Finance Expert needed a new brand identity that reflected their extensive industry knowledge and enthusiasm for Birmingham City FC. They needed a cohesive branding package (logo, stationery, and social templates) as well as a modern, responsive website that would build trust, attract new clients, and clearly communicate their business financing expertise.
We created a clean, polished logo with subtle references to their Birmingham City FC affiliation and financial graph elements. The palette and typography were chosen to appeal to both corporate clients and SME business owners, boosting credibility.
We developed a crisp, professional logo incorporating elements of financial graphs and subtle nods to their Birmingham City FC affiliation. In order to increase credibility, the color scheme and typeface were selected to appeal to both corporate clients and small business owners.
For both desktop and mobile users, we developed an eye-catching, fully responsive website. Built on WordPress for ease of client management, it features clear navigation, lead-focused calls-to-action (e.g., “Book a Consultation”), and integrated social links.
Every page was optimised for key terms such as website design, branding, and graphic design, ensuring that they appear in search results and improve SEO. Case studies, service overviews, and blog content were designed to highlight their domain expertise and generate local leads in Birmingham and the West Midlands.
Professional, club-inspired identity appealing to financial and SME markets
Business cards, letterheads, social media templates
Responsive layout, client-friendly CMS, mobile-optimised
Content optimised for website design, branding, graphic design
Comprehensive handover & ongoing design assistance
Fusion Creative believes that branding, graphic design, and website design must work together to achieve maximum impact. In this project, those three pillars came together to create:
Trevor and his Fusion Creative team were up to any task. They’ve helped me with hosting and brand design, and I’m excited to see the outcome of our new website. 5* from me all day long!
Stuart Pawelczyk – Alvechurch, Birmingham
